Title

AWS re:Invent 2023 - Using the AWS Generative AI Center of Excellence (COE) (PEX123)

Summary

Priya Arora, the global lead for the AWS Generative AI COE, introduces the COE and its purpose.
The COE is designed to provide AWS partners with resources, training, and market research on generative AI.
It operates collaboratively across AWS teams and with AWS partners to offer a simplified partner experience.
The COE aims to keep partners up-to-date with AWS offerings, customer needs, and market trends.
Generative AI is seen as a market-disrupting technology with significant growth potential, from $16 billion to $143 billion by 2027.
Partners are crucial for delivering customer needs in generative AI, and the COE helps align AWS and partner strategies.
Customers are actively seeking partner support in their generative AI adoption, with six key areas of support identified.
The COE is accessible through a resource hub in Partner Central, offering learning paths, training, and resources.
Priya highlights specific asset packs and resources for partners to start with and provides direct links and QR codes for access.
Calls to action include completing COE trainings, listing offerings on AWS Marketplace, and sharing customer success stories and demos.

The rapid evolution of generative AI necessitates a dedicated resource center to support partners in staying current and competitive.
The significant projected market growth for generative AI underscores the importance of investment and readiness in this area for AWS partners.
The COE's focus on collaborative knowledge sharing and feedback loops between AWS and partners is indicative of a community-driven approach to innovation.
The emphasis on just-in-time, modular training reflects a need for agility and adaptability in learning resources to match the pace of generative AI advancements.
The inclusion of industry-specific insights and use cases in COE resources suggests a tailored approach to generative AI applications across different sectors.
The COE's strategy of curating content from both AWS and partner communities highlights the value of diverse perspectives and expertise in the generative AI space.
The calls to action and the provision of Priya's personal email address demonstrate a commitment to active engagement and support for AWS partners in their generative AI endeavors.