Title

AWS re:Invent 2022 - Reimagining clinical engagement using Amazon Connect (PRT305)

Summary

Geeta Wilson from Elevance Health discusses the integration of product, engineering, and clinical teams to improve healthcare applications and systems.
The focus is on personalization and humanization of healthcare experiences, leveraging technology to meet consumers' needs more effectively.
The healthcare industry is compared to other industries like finance, travel, and retail, highlighting the need for healthcare to catch up in terms of digital transformation.
The talk covers the challenges faced by patients like Katie, who struggle with the complexity of healthcare systems and the emotional journey of medical procedures.
Elevance Health serves 120 million consumers and aims to make interactions with members easier and more engaging.
Mohit Jain from AWS shares his experience in healthcare innovation and the need to transform healthcare experiences using technology.
Gary Arora from Deloitte presents an architecture diagram and discusses the guiding principles behind their solutions, focusing on omni-channel engagement, intelligence, and personalization.
The session concludes with a demonstration of how ambient intelligence can improve clinical engagement and member experiences.

Elevance Health is actively working to bridge the gap between healthcare and other industries by adopting advanced technologies for better consumer experiences.
The healthcare industry is perceived as lagging behind in digital transformation, with consumers expecting more personalized and efficient services.
The integration of behavioral science and data analytics is crucial for creating more engaging and effective healthcare experiences.
Amazon Connect and AWS technologies are central to Elevance Health's strategy for improving clinical engagement and operational efficiency.
Deloitte's architecture principles emphasize cloud-managed infrastructure, leveraging the native AWS ecosystem, and a usage-based payment model to reduce costs and focus on feature development.
The Ambient Intelligent Hub is a key innovation that aims to streamline clinicians' workflows, reduce administrative tasks, and enhance member engagement.
The session demonstrates a commitment to not only improving healthcare experiences but also reducing costs and increasing operational efficiency through technology.