Title

AWS re:Invent 2022 - Innovate at speed with trusted software and data in AWS Marketplace (MKT206)

Summary

AWS Marketplace and AWS Data Exchange are key contributors to the digital transformation strategies of enterprises.
Cloud, software, and data are fundamental to digital transformation, with a trend of accelerating migration to the cloud.
Gartner predicts that by 2023, 75% of organizations will have comprehensive digital transformation roadmaps, and by 2024, cloud marketplaces will be the primary channel for procuring infrastructure software.
AWS Marketplace helps customers innovate, transform, control, govern, and optimize at scale.
AWS Marketplace offers over 13,000 transactable listings, 3,000 ISVs, 1,300 consulting partners, and supports various transaction types and payment options.
AWS Data Exchange provides a broad portfolio of data products, with over 3,500 public data products available.
Forrester conducted an economic impact study highlighting the benefits for both buyers and sellers in the marketplace.
London Stock Exchange Group shared their experience as both a buyer and seller in the marketplace, emphasizing the importance of data exchange and the move towards just-in-time data delivery.

Cloud marketplaces are becoming increasingly important for enterprises to procure software and data quickly, aligning with their cloud migration strategies.
AWS Marketplace is not just a platform for transactions but also a strategic tool for enterprises to modernize their IT supply chain and optimize spend.
The Forrester study indicates significant ROI for both buyers and sellers using AWS Marketplace, with buyers achieving over 550% ROI and sellers seeing richer deal sizes and higher win rates.
The London Stock Exchange Group's use case illustrates the real-world application of AWS Marketplace and AWS Data Exchange, showcasing the benefits of streamlined data procurement and management.
The trend towards logical data management, as opposed to physical data management, is highlighted, with a focus on reducing waste and improving efficiency in data usage.
The session underscores the importance of governance, risk management, and control in the procurement process, which cloud marketplaces like AWS Marketplace can help to address.