Title

AWS re:Invent 2022 - Creating the workplace of the future with AWS end user computing (EUC201)

Summary

• Munir, the general manager of end-user computing at AWS, discusses the challenges and solutions in IT cost management, especially in the context of the economy, inflation, and supply chain issues.
• AWS's history of cost reduction and innovation is highlighted, with over 115 price cuts and 14,000 new services and features since 2006.
• Real-world examples of AWS customers saving significantly on infrastructure and operating costs using AWS services like WorkSpaces and AppStream 2.0 are provided.
• AWS end-user computing is more than just virtual desktops; it includes a full portfolio of services like WorkSpaces Web, WorkSpaces Core, AppStream, and the WorkSpaces streaming protocol.
• The talk emphasizes flexibility and choice as guiding principles for AWS services, with a focus on enabling customers to scale up or down and choose their preferred devices and operating systems.
• The Fair Software License Coalition is introduced, advocating for simple cloud migration and customer choice.
• AWS has introduced new features like WorkSpaces multi-region resiliency, SAML 2.0 federation, and enhancements to the WorkSpaces streaming protocol.
• AWS encourages the use of its services for SaaS application delivery, citing examples of companies that have successfully transitioned to SaaS without rewriting code.
• The talk concludes with an invitation to the AWS re:Invent reception, the AWS booth for demos, and feedback requests.

Insights

• AWS is actively addressing the economic pressures faced by IT departments by providing cost-effective solutions without compromising on security or productivity.
• The company's commitment to innovation is evident in the continuous development of new features and services, which are often driven by customer feedback.
• AWS's end-user computing services are designed to offer a comprehensive suite of tools that cater to various business needs, from virtual desktops to application streaming.
• The introduction of WorkSpaces Core and the emphasis on flexibility and choice indicate AWS's strategy to accommodate legacy systems and diverse customer requirements.
• AWS's approach to SaaS application delivery is to simplify the process for enterprises and ISVs, enabling them to leverage existing applications and reduce the complexity and cost associated with traditional SaaS transitions.
• The Fair Software License Coalition's principles reflect AWS's stance on customer empowerment and the importance of freedom in choosing cloud services.
• AWS's focus on disaster recovery and security features like SAML 2.0 federation and smart card support demonstrates its commitment to maintaining high standards of reliability and security for its customers.
• The talk suggests that AWS is not only a technology provider but also a partner that collaborates with other industry leaders like VMware and Zoom to enhance its offerings.
• AWS's engagement with the community through events like AWS re:Invent and its receptiveness to customer feedback are key components of its customer-centric approach.