Title

AWS re:Invent 2022 - Accelerating innovation in advertising and marketing technology (ADM101-L)

Summary

Tim Barnes, General Manager of the AdTech and MarTech vertical at AWS, discussed the evolution of advertising and marketing technology since 2006, highlighting the challenges and innovations in the industry.
AWS announced a new initiative, AWS for Advertising and Marketing, offering purpose-built services, solutions, and partner offerings to help customers innovate faster, operate more efficiently, and collaborate at scale.
Key AWS services that have driven innovation in AdTech and MarTech include Amazon EC2, S3, EC2 Spot Instances, Elastic MapReduce, Redshift, DynamoDB, Lambda, Recognition, and SageMaker.
Customer examples were provided, showcasing how companies like Quantcast, GumGum, Axiom, Salesforce, Triplelift, and Freewheel have leveraged AWS services to achieve significant savings and performance improvements.
AWS introduced AWS Global Accelerator and Graviton-based compute instances to address the need for ultra-low latency and sustainability in programmatic advertising.
AWS Cleanrooms was announced, a new service enabling secure, scalable, and easy data collaboration without sharing underlying raw datasets.
Speakers from Analect, Amazon Advertising, and Fox shared their experiences and future plans with AWS technologies, emphasizing the impact on their businesses and the industry.

The advertising and marketing industry has undergone significant changes due to the rise of digital media, programmatic auctions, and the need for data privacy and security.
AWS has been at the forefront of providing scalable, efficient, and cost-effective solutions to meet the technical challenges faced by AdTech and MarTech companies.
The use of AWS services has enabled companies to process and analyze large volumes of data, optimize compute resources, and innovate in machine learning and contextual advertising.
AWS Cleanrooms represents a significant advancement in data collaboration, allowing companies to generate insights and collaborate on campaigns while maintaining data privacy and security.
The presentations from Analect, Amazon Advertising, and Fox demonstrate real-world applications of AWS technologies and the potential for future innovations in audience insights, activation, measurement, and identity management within the advertising and marketing industry.