Title

AWS re:Invent 2023 - Democratizing the digital twin for small and medium businesses (BIZ106)

Summary

Siemens, known for its digital engineering software, is collaborating with Amazon to make digital twin technology accessible to small and medium-sized businesses (SMBs).
SMBs face challenges such as competition, profitability, talent acquisition, and the need for simplified vendor interactions and marketplace accessibility.
A study highlighted five imperatives for SMBs: a supportive platform, budget elasticity, process support, staff training, and risk management.
Siemens is integrating the virtual and real worlds with digital twins and digital threads, leveraging Amazon's cloud technology to provide scalable solutions.
The Siemens Accelerator portfolio aids companies in rapidly adopting digital twin technology.
Three case studies were presented: Innovates (EV charging stations), Stella (bicycles), and Regent (e-seaplanes), showcasing how they utilize Siemens and AWS technologies.
Siemens' solutions are available on Amazon's marketplace, simplifying the acquisition process for customers.
The partnership between Siemens and AWS has been beneficial, combining Siemens' design engineering experience with AWS's IT expertise.

Siemens is actively targeting the SMB market, recognizing that the benefits of digital twin technology are not exclusive to large enterprises.
The emphasis on a single-vendor approach and marketplace solutions reflects a broader industry trend towards streamlined procurement and operations.
The case studies demonstrate real-world applications of digital twin technology across diverse industries, indicating its versatility and potential for innovation.
The mention of a "fantastic marriage" between Siemens and AWS suggests a deep integration of their technologies, which could lead to further advancements and ease of use for customers.
The availability of Siemens' technologies on AWS Marketplace is a strategic move to reduce barriers to entry for SMBs and encourage adoption of advanced digital solutions.
The session's focus on training and risk management indicates an understanding of the broader ecosystem that SMBs operate in, beyond just providing technology solutions.