AWS re:Invent 2022
Keynote with Ruba Borno

Title

AWS re:Invent 2022 - Keynote with Ruba Borno

Summary

  • Ruba Borno, VP of Worldwide Channels and Alliances at AWS, celebrates the 10th anniversary of the AWS Partner Network and AWS Marketplace.
  • AWS Partner Award winners are announced, with 82 selected from over 1,200 nominations.
  • The importance of teamwork and partnerships in achieving success is emphasized, with a focus on customer transformation and innovation.
  • AWS partners are critical in helping customers adapt to rapidly changing business models and the pace of innovation.
  • A McKinsey study estimates $3 trillion of EBITDA value up for grabs by 2030 due to cloud adoption.
  • Partnerships like Atos and AWS are highlighted, with a commitment to train up to 20,000 employees for cloud services.
  • Specializations and AWS competencies in industries like retail, life sciences, and financial services are crucial for transformation.
  • Heineken's supply chain modernization with AWS partner Schuberg Philis is showcased.
  • AWS is committed to enabling partners with programs like Partner Paths, AWS SaaS Factory, and AWS Partner Solution Factory.
  • AWS Marketplace is emphasized as a key route to market, with significant benefits for partners.
  • AWS Marketplace data visualization dashboards and Vendor Insights are announced to help partners and customers manage financial data and risk assessments.
  • AWS CEO Adam Selipsky discusses the importance of sustainability, economic uncertainty, innovation, and the early stage of cloud adoption.
  • AWS's commitment to training and certification, as well as the global skills gap, is addressed with initiatives like CloudReach's Talent Academy and Escola de Nuvem in Brazil.

Insights

  • The AWS Partner Network and AWS Marketplace have been pivotal in AWS's strategy for a decade, highlighting the long-term commitment to the partner ecosystem.
  • The emphasis on partnerships and teamwork aligns with AWS's customer-obsessed approach, suggesting that AWS values collaboration over competition.
  • The focus on training and certification underscores the importance AWS places on ensuring that partners have the necessary skills to deliver high-quality services to customers.
  • The mention of the McKinsey study and the partnership with Atos indicates AWS's focus on large-scale enterprise transformation and the significant financial opportunities in cloud adoption.
  • The introduction of AWS Marketplace data visualization dashboards and Vendor Insights reflects AWS's ongoing efforts to provide partners with tools to manage and grow their business effectively.
  • Adam Selipsky's comments on sustainability and economic uncertainty suggest that AWS is positioning itself as a leader in responsible business practices and as a stable partner during challenging economic times.
  • The global skills gap and AWS's commitment to training initiatives highlight the company's focus on social responsibility and its role in shaping the future workforce.
  • The success stories of Heineken and Escola de Nuvem demonstrate the real-world impact of AWS partnerships, reinforcing the message that AWS and its partners can drive significant business and social outcomes.
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