Title

AWS re:Invent 2022 - Observability simplified: Empowering engineers to make better software (PRT058)

Summary

Speakers: Jordan Spires and Dane Miller from New Relic's Cloud Alliances team.
New Relic's Mission: To empower engineers to build better software by providing data-driven insights and driving business outcomes.
Observability: A key focus for New Relic, aiming to provide developers and operations with visibility into applications and resources, helping to manage change and avoid downtime.
Cloud Journeys: Emphasized the uniqueness of each customer's journey and the importance of early decision-making and risk management in migrations and operations.
New Relic's Product: Offers an observability platform that integrates with AWS services, providing tools like AutoMap for error tracking and relationship mapping, and supports both on-prem and cloud solutions.
Customer Migration: New Relic's own migration to AWS is highlighted, showcasing their heavy use of AWS services and how they use their platform for self-monitoring.
Integrations: New Relic integrates with AWS services like Lambda and CloudWatch, and has recently announced a Cloud Optimizer integration.
Partnerships: Stressed the importance of partnerships for customer success, highlighting their close relationship with AWS and other partners.
Engagement Opportunities: Invited attendees to visit their booth, attend a breakfast panel, and to sign up for New Relic's free tier.

Observability as a Necessity: The talk underscores the critical role of observability in modern software development, especially in dynamic cloud environments where infrastructure and applications are constantly changing.
Migration and Modernization: The emphasis on migration and modernization reflects a broader industry trend away from simple "lift-and-shift" approaches towards more strategic, value-driven cloud adoptions.
Hybrid Environments: New Relic's support for hybrid environments (on-prem and cloud) indicates a recognition of the complex IT landscapes many enterprises operate in, and the need for tools that can bridge these environments.
Real-world Use Cases: New Relic's own migration story serves as a testament to the scalability and reliability of AWS services, and also demonstrates the practical application of their observability platform.
Cost Optimization: The mention of the Cloud Optimizer integration points to a growing focus on cost management and optimization in cloud deployments, a significant concern for many businesses.
Community and Partnerships: The talk highlights the importance of community engagement and partnerships in the tech industry, suggesting that collaboration is key to driving innovation and customer success.
Continuous Innovation: The ongoing updates and new integrations from New Relic suggest a commitment to continuous innovation and adaptation to the evolving needs of their customers and the AWS ecosystem.