Title

AWS re:Invent 2022 - Deep dive on IBM software and SaaS solutions on AWS (PRT236)

Summary

• Speakers: Bob Reitel (Global AWS Partnership Lead), Judah Bernstein (CTO for IBM AWS partnership), and Hamat Mohan (AWS support for IBM partnership).
• IBM's Strategy: Focus on supporting AWS as a preferred cloud platform, integrating IBM software with AWS, and offering managed services on AWS.
• Hybrid Cloud Strategy: IBM's hybrid cloud strategy, powered by Red Hat, aims to accelerate workload migration to the cloud, reduce complexity, and cut compliance costs.
• Data and AI: IBM's data and AI portfolio on AWS addresses data silos and quality issues, integrates with AWS services, and offers machine learning capabilities.
• Automation: IBM's automation portfolio on AWS includes integration, business automation, and IT automation tools to modernize infrastructure and scale operations.
• Security: IBM's security solutions on AWS provide threat detection, data security, identity management, and fraud prevention.
• Sustainability: IBM's asset management and Invisi software help organizations manage carbon emissions and achieve sustainability goals.
• Modernization: IBM's mainframe modernization strategy includes hybrid patterns and tools for integrating mainframe applications with AWS services.
• Partnership Opportunities: IBM encourages ecosystem partners to resell IBM software, integrate technology architectures, and embed IBM capabilities into their solutions.

Insights

• IBM and AWS Collaboration: The strategic collaboration agreement between IBM and AWS indicates a strong commitment to joint innovation and integration of IBM's software portfolio with AWS cloud services.
• Hybrid Cloud Adoption: IBM's emphasis on hybrid cloud reflects a market trend where enterprises seek to leverage both on-premises and cloud environments for flexibility and efficiency.
• Data and AI Growth: The focus on data and AI signifies the increasing importance of these technologies in driving business insights and revenue growth across industries.
• Automation Demand: The automation portfolio highlights the growing need for enterprises to streamline operations and address skill gaps without incurring additional costs.
• Cybersecurity Concerns: IBM's security offerings on AWS underscore the critical need for robust cybersecurity measures in the face of escalating threats and the high cost of data breaches.
• Sustainability Focus: IBM's sustainability solutions, such as Invisi, reflect the rising corporate responsibility to address environmental concerns and the demand for technology that supports sustainability initiatives.
• Mainframe Modernization: The discussion on mainframe modernization with AWS showcases IBM's approach to preserving the value of legacy systems while embracing cloud capabilities.
• Partner Ecosystem: IBM's call to action for partners to engage with their hybrid cloud strategy and AWS marketplace offerings suggests a business model that relies heavily on channel and integration partners for market penetration and customer reach.