Title

AWS re:Invent 2022 - Innovation at the intersection of virtual and physical worlds with AWS (PRT226)

Summary

The session focused on the practical use of the metaverse in business, emphasizing value and measurable outcomes.
Niranjan Ramsunder from UST introduced the panel, including Matt Panwell from Elevance Health, Jim Stathopoulos from United Airlines, and Bernie, an industry observer.
UST, a company with a 22-year history and 30,000 employees in 30 countries, has shifted its focus to platforms that accelerate customer value.
UST's platforms include PACE (a cloud engineering accelerator), UST IQ (a big data platform), and ImmersiveX (a platform for rapid metaverse development).
Matt Panwell discussed Elevance Health's digital product and experience group's efforts to improve customer experiences in health insurance using digital health platforms, virtual care, AI, wearable devices, and the Sydney Health app.
Jim Stathopoulos shared United Airlines' use of the metaverse for training, airport signage, and simulations to improve customer and employee experiences.
Bernie Hecker from ISG provided insights into the metaverse's impact on business models and outcomes, emphasizing the importance of data and the potential for the metaverse to democratize and decentralize business processes.
The panelists discussed the most disruptive digital technologies, the short-term outlook for the metaverse in their industries, and the need for rapid skill acquisition in emerging technologies.

The metaverse is already being used in practical business applications, not just as a futuristic concept.
There is a strong focus on customer experience and personalization, leveraging data and technology to meet individual needs.
Health care and airlines are industries where the metaverse can significantly improve efficiency, training, and customer engagement.
The metaverse has the potential to disrupt traditional business models by enabling new ways of interacting with customers and streamlining processes.
Companies are recognizing the need to quickly adapt and acquire new skills to stay competitive in a rapidly evolving technological landscape.
The metaverse is seen as a tool to demystify complex industries like health care, providing education and understanding to consumers.
Regulatory and compliance considerations are crucial in the adoption and implementation of metaverse technologies, especially in sensitive areas like health care and travel.
The session highlighted the importance of partnerships and collaboration between technology providers and industry players to drive innovation and create value.