Title

AWS re:Invent 2022 - Using your technical skills with Amazon Ads (PRT030)

Summary

Dave Katz, an evangelist at Amazon Ads, discusses how developers can leverage Amazon Ads to create unique advertising products for their customers.
Amazon Ads allows brands to advertise both on and off Amazon through various ad types like video, display, and audio.
The session covers the complexity of managing ad campaigns and introduces a suite of tools for campaign setup, optimization, and reporting.
Developers can start with the Amazon Ads API for basic reporting and then move to more advanced features for campaign management.
Amazon Marketing Stream, currently in beta, offers hourly metrics for more granular optimization and is unique in its push-based reporting system.
Amazon Marketing Cloud (AMC) provides event-based data for in-depth analysis and is powered by AWS data clean room technology.
The talk emphasizes the importance of creativity and customization in advertising, and the potential for developers to build on Amazon's advertising capabilities to meet specific customer needs.
Attendees are invited to visit the Amazon Ads booth for further discussion on reporting, insights, analytics, automation, and campaign optimization.

The Amazon Ads platform is designed to be developer-friendly, with a focus on enabling technical teams to build customized advertising solutions.
The introduction of Amazon Marketing Stream and Amazon Marketing Cloud suggests a trend towards more real-time and granular data analysis in advertising, which can lead to more effective campaign optimization.
The push-based reporting system of Amazon Marketing Stream contrasts with traditional pull-based systems, indicating a shift towards more proactive data delivery and analysis.
The use of AWS data clean room technology in AMC highlights the growing importance of data privacy and secure data sharing in the advertising industry.
The session underscores the potential for machine learning and artificial intelligence to enhance advertising outcomes, suggesting that these technologies will become increasingly integral to ad tech platforms.
The emphasis on creativity and customization in advertising tools reflects a broader industry trend towards personalized and dynamic advertising strategies.
The talk's focus on technical skills and the ability to build on Amazon's advertising capabilities indicates that there is a significant opportunity for developers and data scientists in the advertising technology space.