Title

AWS re:Invent 2022 - A dynamic opportunity: Understand AWS China and grow your business (ENT230)

Summary

Ken Shen, leading global accounts and telecom vertical in AWS China, discusses the dynamic market in China and AWS's strategy there.
China leads in mobile usage, 5G deployment, mobile payments, e-commerce, IoT, and AI patents and adoptions.
Cloud business in China is growing rapidly, with a compound average growth rate of 32%.
AWS China started in 2013, with regions in Beijing, Ningxia, and Hong Kong, and has established AR and IoT labs in Shanghai, Shenzhen, and Taipei.
AWS China operates through partnerships with NWCD and CNET, who hold ICP licenses and deliver cloud services, while AWS provides technology and support.
AWS China's strategy focuses on leveraging global strengths and acting locally, with a focus on serving Chinese customers (C2C), multinational customers expanding to China (G2C), and Chinese enterprises going global (C2G).
AWS China has a dynamic partner ecosystem, including global SIs, local SIs, resellers, MSPs, and service partners.
Dai Wen, SA lead for AWS Great China, discusses service readiness and technical solutions in AWS China regions, including service availability, network connections, cloud foundations, data privacy and security, data migration, and addressing customer needs.
Multinational companies like Thermo Fisher and Palo Alto Networks share their experiences and successes in the China market with AWS.

The Chinese market presents a significant opportunity for growth due to its leadership in technology adoption and government support for digital economy initiatives.
AWS China's unique operational model, which involves partnerships with local companies holding ICP licenses, is well-received by the Chinese government and allows AWS to navigate the highly regulated Chinese market effectively.
AWS China's strategy is to combine global AWS strengths with local execution, focusing on serving different customer segments and leveraging a strong partner ecosystem.
Service readiness in AWS China regions is high, with a priority on launching new services and features, and there is a focus on ensuring data centers and networks meet global standards.
Data privacy and security are critical considerations in China, and AWS China provides tools and guidance for data transfer and replication, especially across borders.
Multinational companies operating in China need to adapt to local market differences and regulations, and AWS China's support is crucial in navigating these challenges.
AWS China's success stories from multinational companies like Thermo Fisher and Palo Alto Networks demonstrate the potential for innovation and growth in the Chinese market when leveraging AWS services and support.