Title
AWS re:Invent 2023 - SMB financial services landscape: Top projects for impact (SMB207)
Summary
- Oziuma Ozeogwu, a principal solution architect at AWS, discusses the SMB Financial Services landscape and impactful projects.
- Financial services are categorized into banking, capital markets, insurance, and payments.
- SMBs in banking offer credit and loans to specific sectors, while capital markets are the majority of AWS's financial services customers.
- Challenges faced by SMBs include regulatory changes, high customer expectations, and balancing innovation with operational maintenance.
- AWS helps SMBs with customer experience transformation, leveraging data for personalized services, and adopting omni-channel strategies.
- AWS solutions for financial data ingestion and analysis include AWS PrivateLink, Data Exchange, and Glue, among others.
- Generative AI is emerging in financial services for customer experience improvement, process automation, and product innovation.
- AWS Resilience Hub and secure foundation setup are tools for due diligence and security in financial applications.
- Resources for learning and a treasure hunt for SMB customers with prizes were mentioned.
Insights
- The financial services industry is rapidly adopting cloud services to innovate and meet regulatory requirements.
- AWS is focusing on helping SMBs in the financial sector to overcome challenges related to customer experience, data analysis, and regulatory compliance.
- The use of omni-channel strategies and personalized services indicates a shift towards more customer-centric financial services.
- AWS's partnerships with data providers like Bloomberg and Refinitiv demonstrate the importance of secure and efficient data ingestion for financial analysis.
- The emergence of generative AI in financial services suggests a trend towards more sophisticated and automated customer interactions and internal processes.
- AWS's emphasis on resilience and security reflects the critical nature of these aspects in the highly regulated financial services industry.
- AWS provides a community and resources specifically tailored for SMBs, indicating a commitment to supporting smaller businesses in leveraging cloud technology for growth and innovation.