Title

AWS re:Invent 2022 - Accelerate your AWS Partner Paths journey in half the time (PRT070)

Summary

Tad Davis and Don Wells presented on accelerating the AWS Partner Path journey.
They focused on the software and services paths, aiming to reduce the typical 18-24 month journey to 4-6 months.
The Accelerated Development Plan and Program, delivered by Ingram Micro consultants, provides a customized growth plan.
Five milestones were discussed: reaching the registered tier partner to select, technical validation, procurement path, and go-to-market strategies.
The program includes the Cloud Enablement Engine, technical reviews, and guidance on AWS differentiation programs.
Ingram Micro's Contracts Alliance program and tools like GovLint help partners engage with the right customers.
The presentation also covered the healthcare partner pathway and the SmartCloud community for public sector opportunities.
Benefits of the program include dedicated expert teams, increased visibility to AWS field teams, ACE eligibility, and customized guidance.
The program is fully funded, with no cost to partners.

The Accelerated Development Plan and Program is designed to streamline the process for AWS partners, indicating AWS's commitment to partner growth and success.
The focus on specific paths (software and services) suggests that AWS recognizes the diverse nature of its partner ecosystem and the need for tailored support.
The introduction of the Cloud Enablement Engine and emphasis on technical validation highlight the importance AWS places on best practices and technical excellence.
The mention of the healthcare partner pathway and SmartCloud community reflects the growing trend of industry-specific solutions and the importance of vertical market strategies.
The program's zero-cost to partners and the mention of fully funded support underscore AWS's investment in partner enablement and the potential for reducing barriers to entry for new partners.
The presentation's reference to the Partner Solutions Finder and Marketing Central tools indicates AWS's efforts to provide partners with resources to enhance their visibility and marketing capabilities.
The inclusion of Ingram Micro's global distribution capabilities and contract vehicles like Omnia and NCPA suggests a strategic approach to leveraging established channels for partner expansion, particularly in the public sector.