Title

AWS re:Invent 2022 - Build a successful migration & modernization practice for AWS Partners (PEX214)

Summary

Raj Rajendra and Nick O'Brien presented on building a successful migration and modernization practice for AWS partners.
They discussed the challenges faced in migration and modernization projects, emphasizing complexity, skill gaps, and the importance of viewing these projects as a journey.
The speakers highlighted the need for partners to understand their customers' starting points, business drivers, end goals, and success criteria.
AWS provides tools and training, such as the Migration Ambassador program, to help partners assess customer readiness and plan the migration journey effectively.
The engagement and profitability model was introduced, showing how partner engagement and profitability increase with the complexity of projects.
AWS encourages partners to grow their practices to become trusted advisors to their customers, aiming for sustained profitability.
The operating model building blocks were presented, including business outcomes, people, processes, technology, and AWS's Cloud Adoption Framework.
The Migration Acceleration Program (MAP) was discussed, including financial support, tooling, methodology, and the importance of partner engagement.
Empirical data showed that customers using MAP with AWS partners achieve better outcomes in cost savings, productivity, agility, and resilience.
The session concluded with a call to action for partners to engage with the MAP program and leverage AWS resources to drive new opportunities.

Recognizing and addressing the complexity of migration and modernization projects is crucial for delivering value to customers and achieving profitability for partners.
AWS's emphasis on training and certification, such as the Migration Ambassador program, indicates the importance of continuous learning and skill development for partners.
The engagement and profitability model suggests that partners should aim to provide high-value services beyond just reselling to increase profitability and customer engagement.
AWS's holistic approach, which includes the Cloud Adoption Framework and Migration Readiness Assessment, provides a structured way for partners to assess and plan migrations.
The MAP program is a key initiative by AWS to financially support partners in different phases of migration and modernization projects, with a focus on accelerating customer engagements.
The empirical data presented by AWS reinforces the value of the MAP program and the benefits of partnering with AWS, which can be a compelling argument for partners to deepen their engagement with AWS.
The session's call to action and the availability of resources from AWS suggest that there is a strong support system for partners looking to build or expand their migration and modernization practices.