Title

AWS re:Invent 2023 - Scale your business and simplify operations with AWS Marketplace (PEX106)

Summary

AWS Marketplace and Partner Central are tools designed to help partners scale their business and collaborate with AWS field teams.
Rachel and Basin from AWS Marketplace, along with Mike Viola from Nasdaq and Vikram Kanodia from Cohesity, discuss the benefits of AWS Marketplace for both customers and partners.
AWS Marketplace offers a broad selection of trusted products, simplifies procurement, and provides governance and control.
A Forrester Consulting study commissioned by AWS showed that online marketplaces are increasingly used for business agility and faster procurement.
AWS Marketplace is the preferred vehicle for B2B software transactions and is integrated with AWS field teams for co-selling opportunities.
ISVs and channel partners benefit from deal acceleration, scalability, and business growth through AWS Marketplace.
AWS Marketplace has seen significant growth, with thousands of partners and a large customer base actively using the platform.
Nasdaq and Cohesity share their positive experiences with AWS Marketplace, highlighting ease of transaction, financial benefits, and strategic advantages.
Shavi from AWS Marketplace outlines additional benefits for customers, such as choice, broad selection, trust, streamlined risk assessments, simplified procurement, and centralized governance.
AWS continues to invest in improving discovery, APIs and integration, and partner experience transformation to enhance the Marketplace for both customers and partners.

AWS Marketplace is not just a platform for buying and selling but also a strategic tool for partners to align with AWS and reach a broader customer base.
The integration of AWS Marketplace with AWS field teams and co-selling strategies indicates a strong emphasis on partnership and collaboration within the AWS ecosystem.
The significant growth in SaaS sales and the number of transactions through AWS Marketplace in 2022 suggests a trend towards online marketplaces for software procurement.
Customer and partner testimonials, such as those from Nasdaq and Cohesity, provide real-world validation of the benefits and effectiveness of AWS Marketplace.
AWS is focused on continuous improvement and innovation within the Marketplace, as evidenced by the introduction of new features like Vendor Insights, standardized contracts, and the single pane of glass dashboard.
The session highlights the importance of AWS Marketplace in helping organizations meet their financial commitments and strategic goals, as well as providing a streamlined and efficient procurement process.
AWS's commitment to security and trust is underscored by the continuous evaluation and scanning of products listed on the Marketplace.
The future of AWS Marketplace includes further investments in discovery, APIs, and partner experience, indicating a long-term strategy to maintain and grow the platform's relevance and utility.