Title

AWS re:Invent 2023 - A dynamic opportunity: Understand AWS China and grow your business (ENT201-EN)

Summary

• AWS celebrates its 10th anniversary in China, with three regions launched: Beijing (2016), Ningxia (2017), and Hong Kong (2019).
• AWS China operates under a unique model with two local partners, CNET for Beijing and NWCD for Ningxia, to comply with Chinese government regulations.
• AWS China's strategy focuses on leveraging global strengths while acting locally, emphasizing technology, infrastructure, security, industry best practices, and a dynamic partner ecosystem.
• AWS China has achieved compliance certifications, including MLPS level 3 and various ISO certifications, to ensure a secure environment for customers.
• AWS China Marketplace was launched in 2020, featuring hundreds of partner solutions.
• AWS China supports three customer segments: Global to China (G2C), Chinese companies expanding globally, and Chinese companies operating within China.
• Deloitte's Bob Wong discusses the importance of multinational corporations expanding into sovereign regions like China for growth, leveraging AWS to overcome entry barriers.
• AWS China's service offerings are consistent with global regions, and they provide support for account registration, billing, and technical guidance.
• AWS China has launched over 530 features, including Savings Plans, SCP, and serverless options like Aurora Serverless V2 and EMR Serverless.
• Networking connections between China and global regions are facilitated by AWS Marketplace offerings from China Telecom and China Unicom.
• Security solutions include IAM users, AWS KMS, partner HSM solutions, and data replication tools for S3, ECR, and DynamoDB.
• AWS China encourages local innovation and leverages generative AI, with Siemens as an example of successful implementation.
• Tapestry, an American fashion company, shares its experience with AWS China, highlighting the consistency and support provided by AWS.

Insights

• AWS China's unique operational model with local partners is designed to comply with Chinese regulations while maintaining AWS's global service standards.
• The emphasis on security and compliance certifications indicates AWS China's commitment to providing a secure cloud environment, which is crucial for MNCs operating in China.
• The AWS China Marketplace and the strong local partner ecosystem demonstrate AWS's strategy to enrich offerings and support business expansion in China.
• Deloitte's insights on multinational expansion into China underscore the strategic importance of cloud services like AWS in facilitating growth in emerging markets.
• AWS China's continuous feature launches and service enhancements reflect its commitment to aligning with global AWS offerings and supporting the latest technology trends, such as serverless computing.
• The networking solutions provided by AWS China address the challenges of cross-border data transfer and internet connectivity, which are critical for global companies operating in China.
• The case study of Siemens and the discussion with Tapestry provide real-world examples of how AWS China supports local innovation and helps MNCs adapt to the Chinese market.
• AWS China's focus on generative AI and the significant expected contribution to the global economy by 2030 highlight the potential for technological advancements and business opportunities in the region.