Title

AWS re:Invent 2023 - Benchmarking your SaaS business on AWS (PEX205)

Summary

Craig Wicks and Merve Soner from the AWS Partner Network and SaaS Factory program presented on benchmarking SaaS businesses on AWS.
The session focused on the evolution of SaaS, the importance of benchmarking for business growth, and how AWS Partner Network supports SaaS businesses.
Key topics included the state of SaaS today, the journey of building a SaaS business on AWS, and leveraging AWS Partner Network programs for growth.
The Rule of 40 was discussed as a benchmark for SaaS business health, combining growth and profit percentages.
The session highlighted the shift in market valuation from growth to profitable growth.
Various AWS Partner Network programs were introduced, such as SaaS Factory, Well-Architected Framework, AWS Marketplace, and AWS ISV Accelerate.
Real-life partner examples were shared, demonstrating successful SaaS strategies and growth on AWS.
A new digital property, SaaS on AWS, was announced, providing resources aligned with different phases of SaaS development.

The SaaS market continues to grow, with strong demand across all sectors, and SaaS now represents a significant portion of the cloud market.
The Rule of 40 is evolving, with recent market trends favoring profitable growth over rapid growth.
AWS Partner Network programs are designed to support SaaS businesses at various stages, from building and marketing to selling and growing.
The AWS Partner Profitability Framework helps partners understand the ROI of engaging with AWS and aligns programs with profitability goals.
Real-life examples from AWS partners illustrate the effectiveness of AWS programs and resources in accelerating SaaS business growth.
The launch of the SaaS on AWS digital property signifies AWS's commitment to providing comprehensive support and resources for SaaS providers.
The session emphasized the importance of aligning business strategies with AWS resources and programs to achieve profitable growth in the SaaS industry.