Title

AWS re:Invent 2023 - How commercial companies are migrating and modernizing for rapid scale (SMB208)

Summary

This is the first year AWS re:Invent has introduced a session specifically for small and medium businesses (SMBs), which make up 25% of AWS's customer base.
Frank Noel, a solution architect leader, emphasizes the role of solution architects in being highly technical, working backwards from customer challenges, and building alongside customers.
The session focuses on modernization, particularly for mid-sized enterprises, and the importance of technology, operations, governance, and people in this process.
Talent acquisition, development, and maintaining the right culture are highlighted as unique challenges for mid-sized enterprises.
Mark Areta, CTO of JobTarget, shares his company's success story with AWS, detailing their transition from infrequent, disruptive code deployments to frequent, smooth updates, and significant performance improvements.
JobTarget leveraged AWS's account team, solutions architects, specialists, technical account managers, workshops, and programs like the Migration Acceleration Program to innovate and scale rapidly.
Mark emphasizes that no company is too small to engage with AWS, to follow best practices rather than seeking overly customized solutions, and to ask for help when needed.
JobTarget's growth from a $10 million to a $100 million company is attributed to leveraging AWS's resources and programs.

SMBs are a significant portion of AWS's customer base, and AWS is now tailoring sessions to address their unique needs and challenges.
The role of solution architects is crucial in guiding customers through cloud adoption and modernization, focusing on long-term success rather than immediate sales.
Modernization for mid-sized enterprises is not just about adopting new technologies but also involves improving operations, governance, and nurturing a culture that supports innovation and experimentation.
Talent acquisition and development, cultural adaptation, and avoiding tech overwhelm are critical factors for SMBs when modernizing their businesses.
Real-world examples, like JobTarget's experience, demonstrate the tangible benefits of AWS services and the importance of a strong partnership with AWS, regardless of company size.
AWS's support structure, including account teams, technical resources, and programs, is designed to help companies of all sizes scale and innovate effectively.
The emphasis on best practices and the willingness to seek help from AWS can lead to significant growth and competitive advantages for SMBs.