Title

AWS re:Invent 2023 - Breaking barriers: A Latina founder’s story (IDE103)

Summary

Carolina Nani, founder and CEO of Fielder, shares her journey of entrepreneurship and the challenges she faced as a Latina in the tech industry.
Fielder is a company that digitizes and automates the service delivery process, particularly for technical services, providing real-time updates on service issues.
Carolina's career began at IBM, where she led service technicians and struggled to implement changes in a male-dominated industry.
She left the corporate world to start her own company with her co-founder Jorge Villatrodes, but faced setbacks, including the impact of the pandemic which led to the closure of their first startup.
Carolina rebuilt Fielder in 2021 with more experience and passion, despite facing underestimation due to her identity as a young Latina founder.
She emphasizes the importance of believing in oneself, building a support network, and the unique perspectives women bring to the tech industry.
Carolina participated in the AWS Impact Accelerator program, which provided her with guidance and support.
She advocates for the empowerment of women in tech and the celebration of small achievements, highlighting the importance of persistence and resilience.

Carolina's story is a testament to the challenges and biases that women, especially those from minority backgrounds, face in the tech industry.
The narrative underscores the value of diversity and inclusion in fostering innovation and bringing different perspectives to the table.
Carolina's experience with the AWS Impact Accelerator program illustrates the significance of support networks and mentorship for entrepreneurs.
The journey of Fielder, from its initial failure to its subsequent revival, showcases the entrepreneurial spirit of learning from failure and persisting through adversity.
The talk serves as an inspiration for other female founders and entrepreneurs, encouraging them to break barriers and open doors for others in the industry.