Title

AWS re:Invent 2022 - Building ready-to-use customer experiences with partner solutions (MKT202)

Summary

Marty Sajakpour from AWS discusses building customer experiences with partner solutions, focusing on the customer journey on the cloud.
Avi from World Fuel Services shares their migration to AWS and integration of partner solutions.
Adrian from AWS talks about partner engineering, emphasizing the integration of partner software and the lifecycle of partner solutions.
Sandeep from AWS demonstrates building integrated experiences with partners, highlighting new launches that simplify the process, such as AWS Control Tower Account Factory Customization.
The session covers the importance of a strong foundation on AWS, setting up controls, compliance, networking, identity, and security.
It also discusses the evolution of customer needs, including the desire for templates, best practices, procurement processes, and solutions for both centralized and distributed environments.
Avi Boru details World Fuel Services' cloud journey, focusing on automation, partner integration, and the significant improvements in provisioning environments and productivity.
Adrian Delucas explains the lifecycle of partner integrations, the value of AWS partner solutions, and the benefits of using them.
Sandeep Kashyap presents a demo on Account Factory Customization with Splunk, showcasing the ease of deploying partner solutions in AWS environments.

AWS Control Tower plays a pivotal role in orchestrating foundational components for customers, allowing them to set up their environment faster.
Customers are looking for ways to integrate their on-premises solutions and skill sets into AWS to ease the transition.
The launch of AWS Control Tower Account Factory Customization is a significant development, as it embeds partner solutions within the AWS environment, reducing the need for manual configuration and procurement.
World Fuel Services' journey highlights the importance of automation in scaling cloud operations and integrating partner solutions to maintain security and compliance while innovating.
AWS partner solutions are not only about providing software but also include guidance and automation based on best practices, which are maintained and updated by AWS.
The use of CloudFormation and Terraform templates in partner solutions indicates a trend towards infrastructure as code and the need for cross-platform compatibility.
The session demonstrates AWS's commitment to reducing the technical debt for customers by providing managed services and integrations that simplify cloud operations and governance.