Title

AWS re:Invent 2023 - Unleash your selling potential with AWS Marketplace (MKT104)

Summary

AWS Marketplace is likened to Amazon.com for the cloud, offering a digital catalog for customers to find, subscribe to, deploy, and govern third-party software, data, and services.
There are 330,000 active customers and 15,000 listings across 70 categories on AWS Marketplace, with options for self-service or direct negotiation through private offers.
AWS Marketplace has standardized selling practices, which simplifies procurement and deployment for buyers, potentially cutting decision-making time in half.
Sellers are encouraged to become a part of AWS Marketplace by registering, creating a listing, and leveraging the platform as a strategic sales channel.
AWS Marketplace supports various product types, including customer-deployed software, SaaS, data exchange, and professional services.
The AWS Partner Network (APN) is a global community of partners that innovate, grow, and reach new customers through AWS technologies.
Joining APN provides benefits such as co-sale relationships, reduced fees, and targeted audience tools.
AWS Marketplace offers additional seller benefits, including vulnerability scans, increased product visibility, tax collection assistance, and multiple pricing options.
AWS partners with Marketplace listings gain access to AWS partner teams for co-building and co-selling opportunities.
Success stories from AppDynamics, Tissue or Phoenix, and Sneak highlight the advantages of selling through AWS Marketplace.

AWS Marketplace is a significant channel for sellers to reach a large and active customer base that is already engaged with AWS services.
The standardization of selling practices on AWS Marketplace can lead to increased sales velocity for sellers due to easier procurement and deployment for buyers.
AWS Marketplace supports a wide range of product types, catering to various customer needs and deployment preferences.
The integration between AWS Marketplace and the AWS Partner Network (APN) provides a comprehensive ecosystem for partners to leverage AWS's reach and resources for growth and customer acquisition.
The benefits of joining APN and listing on AWS Marketplace are mutually reinforcing, offering sellers enhanced visibility, support, and sales opportunities.
The success stories shared during the talk underscore the potential for increased revenue and faster sales cycles for sellers who utilize AWS Marketplace effectively.
AWS's commitment to partner and seller success is evident in the resources and support provided, including vulnerability scans, co-marketing opportunities, and assistance with global tax compliance.