Title

AWS re:Invent 2023 - Find, try, configure, and launch SaaS applications in AWS Marketplace (MKT205)

Summary

AWS Marketplace is a digital catalog offering a wide range of products from various vendors, with over 15,000 products from 4,000 sellers used by 300,000 customers.
AWS Marketplace simplifies the procurement process with features like private offers, standardized contracts, and governance tools.
SaaS applications are prevalent, with SMBs using up to 100 and enterprises over 250. Challenges include finding the right solution, ensuring compliance, and deployment difficulties.
AWS Marketplace addresses these challenges with features like SaaS free trials, Vendor Insights for risk assessment, and Quick Launch for easy deployment.
SaaS free trials in AWS Marketplace are designed to be cost-free and do not automatically convert to paid subscriptions, giving customers control over their billing.
Vendor Insights provides a consolidated dashboard for security and compliance information, automating risk assessments and saving procurement time.
SaaS Quick Launch offers a guided experience for deploying SaaS products, ensuring security best practices and reducing deployment time from hours or days to minutes.
The session concluded with encouragement to try the new features and an invitation to visit the AWS Marketplace booth for more information.

AWS Marketplace continues to evolve, focusing on reducing the complexity and time involved in procuring, evaluating, and deploying SaaS applications.
The introduction of SaaS free trials without automatic billing conversion reflects AWS's customer-centric approach, addressing common concerns about unexpected charges.
Vendor Insights could significantly streamline the vendor risk assessment process, which is traditionally manual and time-consuming, by providing pre-vetted security and compliance information.
Quick Launch is a notable advancement in simplifying SaaS deployments, leveraging AWS CloudFormation and adhering to AWS security best practices, which could be a game-changer for organizations looking to adopt SaaS solutions quickly and securely.
The emphasis on security and compliance in the procurement process indicates AWS's commitment to maintaining high standards and trust in the products offered through its Marketplace.
The session demonstrates AWS's strategy to empower developers and IT professionals with tools that enable them to focus on building and deploying rather than administrative tasks.