Title

AWS re:Invent 2023 - Accelerate the AWS Partner journey with self-guided experience (PEX111)

Summary

• AWS Partner Central has been enhanced to improve the digital partner experience.
• Over 130,000 partners and 2 million users utilize AWS Partner Central, which provides resources for building, marketing, selling, and growing with AWS.
• AWS Marketplace is a significant platform with 330,000 active customers and 2.5 million active subscriptions, offering a wide range of enterprise software, data, and services.
• The journey for AWS partners and marketplace sellers has been unified to streamline the process from lead to cash.
• New features include the ability to link Partner Central and Marketplace accounts, manage permissions, and link products and opportunities.
• Four new features launched on Partner Central:
  1. Partner Tasks: A personalized, self-guided experience with tasks based on user profiles.
  2. Partner Walkthroughs: Guided tours to help navigate Partner Central.
  3. Search Functionality: To easily find resources and information.
  4. Enhanced Partner News and Events: A curated library of relevant information for partners.
• The process of validating partner offerings and listing on the Marketplace has been simplified.
• The session also highlighted the importance of understanding partner businesses to aid in automation and the success of partners.

Insights

• The unification of the AWS Partner Central and AWS Marketplace experiences reflects AWS's commitment to simplifying the partner journey and addressing feedback from partners about disjointed processes.
• The introduction of personalized tasks and guided walkthroughs indicates a shift towards a more user-centric approach, aiming to reduce the learning curve for new and existing partners.
• The emphasis on linking sales and procurement journeys suggests that AWS is focusing on creating a more cohesive ecosystem for partners, which could lead to more efficient business operations and better alignment of sales strategies.
• The significant growth in SaaS offerings purchased on the AWS Marketplace in 2022 highlights the increasing importance of cloud marketplaces as a channel for software distribution and sales.
• The session's focus on technical validation and best practices underscores AWS's commitment to maintaining high standards for solutions offered through its platforms, which can enhance trust and security for customers.
• The mention of a voice of customer survey on every page of Partner Central demonstrates AWS's ongoing effort to collect partner feedback and continuously improve the partner experience.