Title

AWS re:Invent 2023 - Scale your AWS Partner business through personalized insights (PEX126)

Summary

AWS introduced the Partner Analytics application in AWS Partner Central.
The tool was developed in response to partner feedback for a unified view of AWS business data and transparency with AWS internal views.
Partner Analytics provides a 360-degree view of business data, including ACE pipeline and marketplace data, in one place.
Role-based permissions and IAM management ensure secure access to data.
The application features an "At a Glance" homepage for a snapshot of business performance across various focus areas.
Detailed analytics include AWS Customer Engagement (ACE), investments, marketplace billing, disbursements, marketing campaigns, lead funnel views, and product usage.
AWS Marketplace Engagement Score is a new feature that predicts the likelihood of an account procuring via AWS Marketplace.
Partners can review historical sales, forecast pipeline, track credits and discounts, and gain insights on leads and opportunities.
Access to Partner Analytics requires an advanced security role and being at the validated or differentiated stage of a partner path.
Feedback and support features are included for continuous improvement of the tool.
AWS encourages partners to use the tool and provide feedback to help prioritize future enhancements.

The Partner Analytics application is a direct response to partner needs for integrated data views and transparency, indicating AWS's commitment to partner success and feedback-driven development.
The integration of role-based permissions and IAM suggests a strong emphasis on data security and access control within the partner ecosystem.
The introduction of the AWS Marketplace Engagement Score demonstrates AWS's commitment to providing actionable intelligence to partners, potentially transforming sales strategies and prioritization.
The ability to analyze data across various dimensions (geography, customer segment, industry) allows for more targeted business strategies and better resource allocation.
The focus on consolidating operational data into a single view reflects a trend towards simplification and efficiency in partner management tools.
The requirement for an advanced security role and partner path status to access the analytics dashboard suggests that AWS is targeting more engaged and invested partners with this tool.
The inclusion of feedback mechanisms and a live survey indicates an ongoing iterative approach to product development, with partner input being a critical component.