Title

AWS re:Invent 2022 - Transform federal customer experiences with AWS Marketplace (MKT203)

Summary

Nick Miller leads the U.S. federal AWS Marketplace business and discusses the transformation of federal customer experiences through AWS Marketplace.
Eddie Lee, leading the worldwide public sector channel team, and Matthew Soltis from GDIT also contribute to the session.
AWS Marketplace is used by many to transform procurement and is expected to grow in use.
The session covers the challenges government customers face in improving customer experiences and how AWS Marketplace can help.
AWS Marketplace has over 3,000 sellers and 13,000 listings, aiding in procurement efficiency and software supply chain modernization.
AWS Marketplace for the U.S. Intelligence Community and other initiatives like Wicker RAM and Project Argus are highlighted.
The session includes discussions on the importance of security, visibility, and integration with existing agency workflows.
The AWS Marketplace Partner Program, professional services, and the distributor sell of record (DSOR) program are mentioned.
A demonstration of AWS Marketplace private connector integration with Jira for approval workflows is provided.
The session concludes with success stories of ISVs in the federal market and the potential for AWS Marketplace to drive innovation.

AWS Marketplace is becoming a critical tool for federal agencies to modernize procurement and adopt digital transformation strategies.
The Marketplace simplifies the adoption of third-party software, aligns with regulated procurement policies, and maintains fair competition.
AWS Marketplace's growth in listings and sellers indicates a broad acceptance and reliance on the platform for software procurement.
The integration of AWS Marketplace with existing agency workflows and approval processes is essential for its adoption and effectiveness.
Security and visibility are paramount in the federal space, and AWS Marketplace addresses these concerns by vetting vendors and providing continuous software scanning.
The AWS Marketplace Partner Program and DSOR are initiatives that facilitate the involvement of channel partners and distributors, enhancing the Marketplace ecosystem.
The use of AWS Marketplace for air-gapped environments, such as the U.S. Intelligence Community, demonstrates its versatility and ability to meet stringent security requirements.
The success stories shared during the session underscore the potential for AWS Marketplace to enable small and innovative technology providers to penetrate the federal market effectively.
The session emphasizes the need for ISVs to align their offerings with federal procurement processes and to leverage integrators and AWS Marketplace features to drive adoption.