Title

AWS re:Invent 2023 - How Better Mortgage worked with Amazon and AWS to grow their business (SEG103)

Summary

AWS offers a range of programs and resources beyond cloud services to help businesses grow.
Richard, the worldwide go-to-market strategy leader for AWS's digital native business segment, shared his experience as a founder and the benefits of AWS resources.
AWS provides free resources to help with technical requirements, business case development, and acceleration of build processes.
Mari Mamic, head of the digital native business segment at AWS, discussed the importance of aligning technology with business models, customer acquisition, and operations.
AWS works backwards from customer needs, offering executive support, industry expertise, workshops, and programs to accelerate proof of concepts.
A common path for innovation at AWS involves ideation, evaluation, building, and scaling, with various mechanisms to accelerate each step.
Nneka Akpai from Better Mortgage shared their journey with AWS, focusing on executive alignment, leveraging digital innovation programs, and building new products like One Day Mortgage and Mortgage as a Service.
Better Mortgage's success with AWS was attributed to transparency with AWS account teams, utilizing free innovation resources, and acting on ideation sessions to quickly reach a minimum lovable product (MLP).

AWS's approach to customer engagement emphasizes a deep understanding of business challenges and aligning resources to address them, often at no cost to the customer.
The digital native business segment at AWS is focused on companies that disrupt industries and are at the forefront of technological innovation.
AWS's methodology of working backwards from customer needs is a core principle that drives the development of their programs and resources.
The case study of Better Mortgage illustrates the practical application of AWS's innovation resources, showing how a strategic partnership can lead to rapid product development and market growth.
Better Mortgage's experience highlights the importance of executive buy-in, clear goal alignment, and leveraging external resources to innovate and scale efficiently.
AWS's free resources, such as digital innovation programs and workshops, can be pivotal in helping businesses overcome technical and strategic challenges, leading to faster product launches and business growth.
The session underscores the value of AWS's ecosystem, which extends beyond cloud infrastructure to include strategic business support and innovation acceleration.