Title

AWS re:Invent 2023 - Partner Keynote with Dr. Ruba Borno

Summary

Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, shared her personal story of overcoming adversity and achieving the impossible with the right partners.
AWS celebrates its partners' achievements, highlighting the importance of partnerships in accomplishing ambitious goals.
AWS introduced new programs and incentives to support partners, including the Customer Engagement Incentive.
AWS emphasized the role of generative AI in driving innovation and announced new initiatives to support partners in this area.
AWS Marketplace continues to grow, offering partners a platform to reach customers and scale their businesses.
AWS is committed to sustainability and encourages partners to join the Climate Pledge and develop solutions that support sustainability goals.

Partnerships are crucial for AWS and its customers, enabling the achievement of goals that may seem impossible individually.
AWS is heavily investing in generative AI, recognizing its potential to transform industries and create new opportunities for partners.
The AWS Marketplace is a strategic channel for partners, with AWS introducing new features and pricing models to enhance the partner experience.
Sustainability is becoming a key consideration for customers and partners, with AWS leading initiatives to promote environmentally responsible practices.
AWS is focused on providing partners with the tools, resources, and support needed to innovate, grow their businesses, and address complex global challenges.