Title

AWS re:Invent 2023 - Reimagining live, in-person experiences with the cloud (MAE102)

Summary

• Scott Gutterman (PGA Tour) discussed the PGA Tour app's new features, including Every Shot Live, ShotLink capability with LiDAR scanning, and Tourcast for immersive experiences. The app has seen a 16% increase in downloads and significant video-on-demand consumption growth.
• Kyle Heller (Veeps) talked about Veeps' pivot during the pandemic to bring concerts to fans at home and their concept of "never miss a show." Veeps has integrated merchandise sales and interactive experiences for fans.
• Evan Vernon (Riot Games) highlighted Riot Games' success in live streaming services and their global reach. He discussed the challenges and strategies in delivering live esports events to a global audience.
• All speakers emphasized the importance of cloud technology, particularly AWS, in scaling their operations, enhancing fan experiences, and managing data analytics.

Insights

• Data and Real-Time Analytics: The use of real-time data and analytics is crucial for enhancing fan experiences, whether it's through the PGA Tour app's live updates or Riot Games' in-depth game statistics.
• Cloud Technology as an Enabler: AWS's cloud technology has been instrumental in enabling these organizations to scale their operations, manage large volumes of data, and deliver content globally without the need for physical infrastructure.
• Fan Engagement and Interactivity: There is a strong focus on fan engagement and interactivity, with features like live chats, merchandise sales, and immersive digital experiences being key to maintaining and growing fan bases.
• Pivoting During the Pandemic: The pandemic forced companies like Veeps to pivot and innovate, leading to new business models and ways of delivering content to fans.
• Global Reach and Localization: Companies are leveraging cloud technology to reach global audiences while localizing content to meet regional preferences, as seen with Riot Games' esports broadcasts.
• Innovative Use of Technology: The PGA Tour's use of LiDAR and camera technology for ShotLink 2.0 and the potential use of generative AI for content creation and player performance analysis are examples of innovative technology applications in sports.
• Digital and Physical Convergence: There is a convergence of digital and physical experiences, with digital platforms enhancing live events and vice versa, creating a more holistic experience for fans.
• Content Expansion and Diversification: Veeps' expansion into comedy and original content indicates a trend towards diversifying offerings to capture a wider audience and create new revenue streams.