Title

AWS re:Invent 2022 - Automotive reinvention (AUT101-L)

Summary

Wendy Bauer, General Manager for AWS Automotive, discusses the transformation of the automotive industry through technology, focusing on sustainability, connectivity, personalization, and improved mobility experiences.
Tara Vacher from Stellantis shares their vision for software-defined vehicles and their partnership with AWS to develop vehicle platforms.
Mark Silsana-Palomar from AWS talks about accelerating automotive software development and the role of the cloud in this transformation.
The automotive industry is at an inflection point, leveraging cloud technology to enhance customer experience and develop new business models.
AWS for Automotive aims to support the industry's challenges and transformation, focusing on the future, faster innovation, and collaboration.
Stellantis' vision includes five key pillars for growth in connected services and software-enabled revenues, aiming for $20 billion by 2030.
AWS and Stellantis have partnered on a virtual engineering workbench to improve the software development process.
Mark discusses AWS's initiatives in hardware abstraction, software lifecycle management, and vehicle data management.
AWS is enabling a Cloud First Automotive Software Development approach, reducing hardware dependency and fostering industry collaboration.

The automotive industry is increasingly adopting cloud technology to improve efficiency and innovation, with a significant push towards software-defined vehicles.
AWS is positioning itself as a key partner for automotive companies, offering specialized services and infrastructure to support the industry's digital transformation.
Stellantis' strategic collaboration with AWS reflects a broader industry trend where traditional automakers are transitioning to become software-focused companies.
The shift to electric powertrains and the need for new infrastructure to support them is a significant driver of industry reinvention, highlighting the importance of sustainability and technology integration.
AWS's focus on virtual engineering workbenches and virtual ECUs indicates a move towards more agile and flexible development environments, which can accelerate time to market for new vehicle features.
The partnership between AWS and BlackBerry on QNX and the SOFI Alliance suggests a growing ecosystem of collaborations aimed at standardizing and advancing automotive software development.
The automotive industry's embrace of cloud technology and software-defined vehicles is likely to lead to more personalized and continuously updated customer experiences, as well as new business models for automakers.