Accelerate Your Cloud Business with Aws Built in Partner Solutions Pex107

Title

AWS re:Invent 2023 - Accelerate your cloud business with AWS built-in partner solutions (PEX107)

Summary

  • AWS built-in is designed to lift the operational burden from customers when deploying software, both AWS first-party and third-party partner software.
  • The initiative aims to drive efficiency and ensure proper cloud building blocks are in place, including security.
  • AWS built-in started as a pilot in 2023 with a few ISV (Independent Software Vendor) partners, such as Lacework, to innovate and drive the initiative.
  • The program automates deployment guides of ISV partners, integrating AWS services like Control Tower, Identity Center, GuardDuty, Security Hub, and org-level Trail, enabling rapid deployment within a day.
  • Early adopters, including Trend Micro and Lacework, have provided positive feedback, highlighting the ease of customer and partner engagement.
  • AWS built-in ensures that third-party tools are well-integrated with AWS services, cost-optimized, and scalable.
  • AWS provides modular code repositories for native services, which partners can use and configure for additional integrations.
  • An automated validation process is in place to ensure code quality, including security checks and adherence to best practices.
  • The process involves both automated and manual reviews before publishing to endpoints like AWS Marketplace or GitHub.
  • The goal is to increase automation over time while maintaining quality through manual checks.
  • The built-in partners from the 2023 pilot are showcased, and customers can find their solutions on AWS Marketplace by searching for AWS built-in.
  • Partners interested in joining the program can contact their PDM (Partner Development Manager) for guidance.

Insights

  • AWS built-in represents a strategic move by AWS to further entrench its ecosystem by simplifying the deployment and integration of third-party solutions, thereby enhancing the overall value proposition of AWS.
  • The initiative underscores the importance of partnerships in AWS's growth strategy, leveraging the innovation and specialization of ISVs to complement AWS's offerings.
  • The emphasis on automation and validation processes reflects AWS's commitment to maintaining high standards of security and best practices, which is critical for customer trust and compliance.
  • The pilot program's success and the positive feedback from early adopters suggest that AWS built-in could become a significant differentiator for AWS in attracting and retaining customers who value ease of use and rapid deployment.
  • AWS's approach to modular code repositories indicates a trend towards more standardized and reusable components in cloud infrastructure, which can accelerate development and reduce the complexity of cloud migrations and deployments.
  • The mention of AWS Marketplace as a distribution channel for built-in solutions highlights the platform's role in streamlining the discovery and procurement of cloud services, which can benefit both AWS customers and partner vendors.