Title

AWS re:Invent 2022 - AWS Partner Profitability Framework (PEX101)

Summary

The session focused on the AWS Partner Profitability Framework, explaining its components, utilization, and benefits for AWS partners.
The framework is designed to help partners understand different business models and growth motions to increase profitability.
AWS has over 100,000 partners, including software, service, hardware, and training partners, who extend AWS's reach and revenue.
Partners are critical for delivering high value to customers and AWS's revenue with partners grows faster than AWS's overall revenue.
Engaged AWS partners can earn $6.40 for every $1 of AWS solutions sold, according to a Canalyst study.
The Partner Profitability Framework consists of different business models and growth motions, with the most profitable partners operating in the top right of the framework.
AWS offers programs, tools, enablement, and teams to support partners at different stages of their journey.
The session covered various AWS offerings, including the digital experience, benefits, programs, and training to support partner growth.
AWS provides a selection of offerings aligned with the framework, including funding, marketing support, and technical assistance.
The session concluded with a call to action for partners to explore the Partner Profitability Framework and utilize AWS resources to grow their businesses.

AWS recognizes the importance of partners in its ecosystem and is actively working to support their growth and profitability.
The Partner Profitability Framework is a strategic tool for partners to navigate AWS offerings and align their business models with profitable growth opportunities.
AWS's commitment to partner success is evident through the comprehensive range of programs, benefits, and tools designed to support partners at various stages of their business development.
The Canalyst study highlights the significant revenue potential for AWS partners, emphasizing the lucrative nature of the AWS partnership.
The session emphasized the importance of differentiation and value delivery to customers as key drivers of partner profitability.
AWS is focused on making it easier for partners to use and connect with its offerings, indicating a continuous effort to improve partner experience and success.
The session provided actionable next steps for partners, including accessing the Partner Profitability Framework and engaging with AWS programs to enhance their business models.