Title

AWS re:Invent 2022 - Introducing Salesforce Genie: A real-time platform for customer magic (PRT304)

Summary

Salesforce Genie is a hyperscale real-time data platform announced at Dreamforce, designed to enhance customer experiences by deeply understanding customer needs and realities.
Ashish, a senior director of product management, has been leading the development of Salesforce Genie for over two years.
The platform addresses the challenge of managing the explosion of customer data across numerous devices and channels, which has led companies to use an average of 976 different applications.
Salesforce Genie is integrated into the Salesforce architecture, alongside the transactional database, enhancing applications like Einstein AI and flow automation.
Genie's capabilities include data connectivity, preparation, harmonization, unification, analysis, prediction, and integration with business applications.
The platform supports real-time decisioning, event processing, machine learning, and analytics, and is built on AWS services, including S3, DynamoDB, and EMR.
Salesforce Genie is designed to be an open platform, allowing data sharing with other ecosystems like Snowflake and AWS Glue Catalog, and integration with AWS SageMaker for machine learning.
Data spaces are introduced for logical data segregation and access control within the platform.
Customer examples include Salesforce's own use of Genie for customer engagement, Formula One's fan experience, Inter's banking services, and KC's personalized customer experiences.

Salesforce Genie aims to solve the problem of fragmented customer data by providing a unified, real-time data platform that can handle the scale of today's customer interactions.
The platform's deep integration with Salesforce's suite of applications ensures that insights generated by Genie can be readily applied to enhance customer experiences across sales, service, marketing, and more.
Genie's open platform approach allows for seamless data sharing and integration with other data ecosystems, which is a strategic move to ensure compatibility and extend the platform's utility beyond Salesforce's own environment.
The concept of data spaces within Genie suggests a strong emphasis on data governance and security, which is critical for companies dealing with sensitive customer information.
The use of AWS services as the foundation for Salesforce Genie underscores the close partnership between Salesforce and AWS, and it highlights AWS's capabilities in supporting enterprise-scale data platforms.
The customer examples provided demonstrate the platform's versatility across different industries and use cases, suggesting that Genie has the potential to be a significant value-add for Salesforce customers looking to leverage their data for competitive advantage.