Title
AWS re:Invent 2022 - Differentiate your apps with Amazon QuickSight embedded analytics (BSI203)
Summary
- Speakers: Joes Knucklejohn (QuickSight Product Lead), Yaron Minert (Data Lead at Showpad), Devin Mills (Head of Data Analytics and Reporting at Guardian Life).
- Embedded Analytics: The session focused on how to differentiate applications in a crowded market using Amazon QuickSight for embedded analytics.
- Challenges: Addressed challenges such as budget and resources, time to market, managing scale, data governance, and providing a variety of data formats.
- QuickSight Advantages: Highlighted QuickSight's unified BI, serverless architecture, consumption-based pricing, and support for a wide variety of use cases.
- Customer Journeys: Showpad and Guardian Life shared their experiences with QuickSight, emphasizing the ease of integration, scalability, and impact on their businesses.
- Partnership Opportunities: Discussed AWS partnership programs like the Embedded Analytics Data Lab and Powered by QuickSight program to help customers get started with embedded analytics.
- Continuous Innovation: AWS continues to innovate with QuickSight, adding new features to meet customer needs.
Insights
- Embedded Analytics Importance: Embedding analytics into applications is a key differentiator for software vendors in a saturated market, enhancing customer experience and unlocking new product offerings.
- Serverless BI: QuickSight's serverless BI model allows for scalability without the need for managing infrastructure, which is crucial for applications with fluctuating user numbers.
- Data Democratization: QuickSight facilitates data democratization by enabling users to easily access and interact with data without needing deep technical knowledge, as demonstrated by Showpad's use of QuickSight Q.
- Personalization and Performance: Guardian Life's use of QuickSight embedded analytics showcases the importance of personalized user experiences and high-performance analytics in customer-facing applications.
- AWS Ecosystem Integration: QuickSight's native integration with AWS services simplifies data management and security, making it an attractive option for companies already using AWS.
- Community and Support: AWS provides a community platform, customer success programs, and partnership opportunities to support customers in their embedded analytics journey.
- Future-Proofing: AWS's commitment to continuous innovation with QuickSight ensures that customers can leverage the latest analytics capabilities without significant investment in development.