Optimize Contact Center Outcomes with Amazon Connect Biz204

Title

AWS re:Invent 2022 - Optimize contact center outcomes with Amazon Connect (BIZ204)

Summary

  • Fujitsu's migration to Amazon Connect involved over 125 service desks across more than 180 countries, supporting 450 customers, completed in seven months.
  • Fujitsu's key drivers for migration included cost reduction, efficiency in onboarding new customers, and providing innovative features.
  • Amazon Connect's per-usage pricing, next-generation capabilities, and AWS support were pivotal in Fujitsu's decision to migrate.
  • Fujitsu built an ecosystem around Amazon Connect, integrating with tools like ServiceNow and utilizing AI/ML for automation and security.
  • The migration led to a 50% reduction in operational costs, decommissioning of third-party solutions, and improved agent efficiency.
  • New features in Amazon Connect include sentiment analysis, voicebots, and seamless chat translation, enhancing customer service and reducing costs.
  • Amazon Connect's forecasting, capacity planning, and scheduling tools are designed to be user-friendly and integrate with existing systems.
  • Contact Lens for Amazon Connect provides machine-learning-powered speech analytics, sentiment analysis, and agent performance evaluations.
  • Amazon Connect's data can be used with BI tools for comprehensive business insights, and real-time analytics streaming API improves customer and agent experiences.

Insights

  • Fujitsu's successful migration to Amazon Connect demonstrates the platform's scalability and ability to handle complex, global operations.
  • The cost savings and operational efficiencies gained by Fujitsu highlight the financial benefits of cloud-based contact center solutions.
  • Amazon Connect's integration capabilities with other systems and tools, such as ServiceNow, are crucial for creating a seamless ITSM environment.
  • The use of AI/ML in Amazon Connect for tasks like sentiment analysis and voicebot interactions indicates a trend towards more intelligent and automated customer service solutions.
  • The emphasis on easy-to-use forecasting, capacity planning, and scheduling tools within Amazon Connect suggests a focus on making advanced technologies accessible to users without specialized expertise.
  • The ability to evaluate agent performance using machine learning and to integrate real-time analytics into agent workflows points to a future where data-driven decision-making is standard in contact center operations.
  • Amazon Connect's flexibility in pricing, with a pay-as-you-go model, reflects a broader industry move towards consumption-based pricing structures in cloud services.