Title
AWS re:Invent 2023 - Amazon MGM Studios: Building a next-generation studio (AMZ203)
Summary
- Kenny Rajan, a principal solution architect at AWS, and Jonathan Lee, head of media engineering and innovation at Amazon MGM Studios, discuss the transformation of content production in the media and entertainment industry.
- They highlight the rise of streaming services and the need for rapid content delivery, global collaboration, and cost reduction.
- AWS offers six solution areas for media and entertainment: content production, media supply chain and archive, broadcast, direct to consumer and streaming, data science and analytics, and monetization.
- AWS and partner solutions, such as Adobe Frame.io, enable seamless workflows, from on-set camera to cloud storage and post-production.
- Jonathan Lee shares Amazon MGM Studios' journey to building a cloud-based global studio, focusing on centralizing data, enabling simultaneous access, and leveraging AWS's global infrastructure for collaboration.
- Amazon MGM Studios has piloted cloud production systems on various international projects, emphasizing the importance of global collaboration.
- The studio has also developed the Studio Fabric program to connect global facilities and enable remote collaboration.
- Amazon MGM Studios has built a next-generation studio with advanced post-production and production infrastructure, including the world's first 8K exhibition theater and North America's largest virtual production stage.
Insights
- The media and entertainment industry is rapidly adopting cloud technologies to meet the demands of streaming services for fresh content.
- AWS's global infrastructure and specific media services, such as Thinkbox Deadline and Elemental Media Connect, are critical in enabling distributed teams to collaborate and access resources efficiently.
- The integration of AWS services with industry-standard tools like Adobe Premiere Pro and DaVinci Resolve allows creative professionals to work in familiar environments while benefiting from cloud scalability and flexibility.
- Amazon MGM Studios' approach to centralizing data in AWS S3 and leveraging cloud-based workflows represents a significant shift from traditional linear production processes to more dynamic and collaborative methods.
- The Studio Fabric program and the use of AWS services for secure, high-bandwidth connections illustrate the potential for cloud infrastructure to revolutionize how global media companies operate, making remote collaboration more feasible and efficient.
- The development of Amazon MGM Studios' next-generation studio showcases the potential for cloud technology to not only replicate but enhance traditional production and post-production environments, offering new capabilities and cost savings.