Title

AWS re:Invent 2023 - How ELF reduced their carbon footprint by broadcasting on AWS (MAE203)

Summary

Jason O'Malley, a senior partner solutions architect at AWS, discusses the intersection of media, entertainment, and sustainability.
The European League of Football (ELF) switched to remote live cloud production for broadcasting games, significantly reducing their carbon footprint.
AWS's Climate Pledge aims for net-zero carbon emissions by 2040, with over 400 companies signed up.
Media and entertainment industry's carbon footprint is primarily from Scope 3 emissions, which include business travel.
AWS promotes sustainability through efficient data center operations and renewable energy usage.
ELF's CEO, Jelko, shared the league's growth and the decision to migrate to AWS for sustainable and cost-effective production.
Felix Wigner, an AWS solution architect, detailed the architecture and implementation of ELF's live cloud production pipeline.
The project was completed in an ambitious timeline of 7-8 weeks, leveraging AWS services and third-party integrations.
ELF achieved significant carbon savings and improved production quality through this transition.

The media and entertainment industry is increasingly focusing on sustainability, with many companies reporting their carbon emissions.
Remote live cloud production is a transformative approach that can significantly reduce the carbon footprint associated with traditional broadcasting methods.
AWS's commitment to sustainability is evident through its Climate Pledge and the use of renewable energy in its data centers.
The ELF's adoption of AWS's cloud services for broadcasting demonstrates the potential for sports leagues and other organizations to innovate and reduce their environmental impact.
The architecture of ELF's live cloud production pipeline showcases the importance of third-party integrations, automation, and managed AWS services in achieving operational efficiency and scalability.
The success of ELF's transition to live cloud production serves as a model for other organizations looking to improve sustainability and performance without compromising on cost.
AWS encourages companies to conduct well-architected reviews with a focus on sustainability to identify easy wins and integrate sustainability into their business roadmaps.