Title

AWS re:Invent 2022 - Preserving and maximizing the value of digital media assets using S3 (STG215)

Summary

Joe Fitzgerald, GM of Amazon S3 Glacier, discusses trends in digital media storage and how Amazon S3 and Glacier are used to manage data growth, preserve critical assets, and maximize data value.
Three customers share their experiences with S3 and Glacier: Warner Brothers, CNN, and PGA Tour.
Warner Brothers uses AWS for digitization and long-term preservation of their extensive media library, aiming for a 300-year horizon.
CNN migrated their on-premises storage to AWS, enabling them to handle breaking news efficiently and plan for building decommissioning.
PGA Tour leverages AWS to manage their media asset management system, distribute content to partners, and innovate fan experiences with new technologies like augmented reality and AI/ML.
AWS offers various storage classes and features to cater to different data storage needs, including S3 Glacier Instant Retrieval, S3 Glacier Flexible Retrieval, S3 Glacier Deep Archive, and S3 Intelligent Tiering.
AWS's infrastructure and services provide scalability, cost predictability, security, and the ability to innovate and integrate with other services.

The exponential growth of data, particularly in the media and entertainment industry, is driving the need for scalable and cost-effective storage solutions like Amazon S3 and Glacier.
Organizations are not only storing massive amounts of data but are also seeking ways to preserve high-quality, irreplaceable content for extended periods, sometimes centuries.
The shift to cloud storage is enabling companies to continue operations during unexpected events, such as natural disasters or pandemics, without the need for physical data centers.
AWS's storage solutions are designed to handle both hot and cold data, providing flexibility and performance for varying access patterns and workloads.
The integration of cloud storage with advanced technologies like machine learning and augmented reality is opening new avenues for content utilization and customer engagement.
AWS's commitment to continuous innovation and customer feedback is evident in the development of new features and improvements to existing services, which in turn helps customers unlock more value from their stored data.