Deliver Faster Customer Value with Aws Partners in Aws Marketplace Pex210

Title

AWS re:Invent 2022 - Deliver faster customer value with AWS Partners in AWS Marketplace (PEX210)

Summary

  • Allison Johnson from the AWS Marketplace channel team discusses the importance of cloud and customer migration to AWS Marketplace.
  • Jim Halu talks about the features and functionality built for public sector customers in AWS Marketplace.
  • Randy Nixon from the CIA's Digital Futures explains how the CIA is modernizing procurement with ISV partners and AWS Marketplace.
  • IDC predicts that 75% of organizations will have a digital transformation roadmap, and Gartner forecasts a significant increase in enterprise IT spending on the cloud by 2024.
  • AWS Marketplace is a curated catalog of software, services, and data, with thousands of ISVs and active customers.
  • A commissioned study with Forrester Consulting showed significant ROI and efficiency gains for customers using AWS Marketplace.
  • Jim Halu emphasizes the importance of the channel in the procurement process and introduces features like private offers and channel partner private offers (CPP-O).
  • Randy Nixon discusses the CIA's need for private sector solutions and introduces the Digital Futures program, which aims to find solutions quickly through a streamlined acquisition process.
  • AWS Marketplace is expanding to support multi-cloud environments and is seen as a valuable tool for procurement and innovation within the CIA.
  • Jim Halu wraps up by highlighting the benefits of AWS Marketplace in simplifying procurement, optimizing spend, and providing vendor assessments.

Insights

  • The AWS Marketplace is not just a platform for purchasing software but has evolved into a strategic tool for organizations to modernize their procurement processes and manage their SaaS applications efficiently.
  • The public sector, including intelligence agencies like the CIA, is actively seeking private sector innovation and has created programs like Digital Futures to engage with companies and streamline the acquisition process.
  • AWS Marketplace has introduced features such as private offers and CPP-O to accommodate the unique procurement needs of the public sector, indicating AWS's responsiveness to customer feedback.
  • The CIA's approach to innovation procurement, as explained by Randy Nixon, is a significant shift from traditional government procurement processes, focusing on speed, agility, and openness to new solutions from a broader range of vendors.
  • AWS is committed to supporting secure and efficient technology transfer to high-side or air-gapped environments, which is critical for national security missions, as evidenced by tools like AWS Diode and the launch of the ICMP version of AWS Marketplace.
  • The AWS Marketplace is seen as a key enabler for using taxpayer dollars more effectively by providing a centralized view of procurements and utilization, which can help government agencies avoid wasteful spending on unused software licenses.