Title

AWS re:Invent 2022 - How BMW, Intuit & Morningstar are transforming with AWS & Athena (ANT326)

Summary

Shivika Verma, a product manager with Amazon Athena, introduces the session highlighting the transformation of BMW, Intuit, and Morningstar with AWS and Athena.
Jens Kohl from BMW discusses their proactive care workflow, which uses AI and AWS to predict service needs in vehicles, enhancing customer service.
Cynthia Pecron from Morningstar explains how they use AWS and Athena to scale their analyst ratings and create auto-generated text solutions for managed products.
Ravi Pallala from Intuit shares how they use AWS and Athena for real-time personalization in customer experiences, particularly in tax filing with TurboTax.
The session emphasizes the importance of AWS and Athena in handling large data sets, providing serverless solutions, and enabling machine learning for industry transformation.

BMW's proactive care workflow represents a shift from reactive to proactive customer service, using AWS and Athena to handle vast amounts of vehicle data and predict service needs.
Morningstar's use of AWS and Athena demonstrates the ability to scale complex data analysis and text generation in a highly regulated financial environment, ensuring compliance and transparency.
Intuit's application of AWS and Athena for real-time personalization shows the potential for cloud services to enhance customer engagement and satisfaction in the fintech sector.
The session highlights the trend towards serverless architectures, which allow for scalability and cost efficiency, particularly important for handling the exponential growth of data.
The integration of AWS services with existing tools and systems is crucial for organizations to adopt and benefit from cloud-based data analytics and machine learning capabilities.