Title

AWS re:Invent 2023 - Automate and accelerate your sales motion with AWS Marketplace (PEX201)

Summary

Asha Toikad and Michael Herger presented an overview of AWS Marketplace and its new features.
AWS Marketplace is a two-sided marketplace with over 4,000 sellers, 15,000 software listings, and 300,000 customers with 2.5 million active subscriptions.
Seller challenges include operational inefficiencies due to data duplication between internal CRM systems and the AWS Marketplace Management Portal.
AWS Marketplace APIs, specifically catalog API and agreements API, have been introduced to address these challenges.
The APIs allow sellers to integrate AWS Marketplace transactions with their internal systems, enabling automation, efficiency, and better governance.
Beta participants reported a high satisfaction rate with the APIs, achieving up to 60% automation of their processes.
Examples of partners who have successfully integrated the APIs include Red Hat, Deloitte, and Cognosys, with significant improvements in operational efficiency.
Michael Herger introduced the AWS Partner CRM Connector, launched in the Salesforce AppExchange, which is powered by the new APIs.
The connector supports ISVs and channel partners, allowing them to create and manage private offers and resale authorizations directly within Salesforce.
The session concluded with a demonstration of creating private offers using the AWS Partner CRM Connector and a call to action for attendees to explore the APIs and the connector.

The introduction of AWS Marketplace APIs represents a significant shift towards more seamless integration between AWS Marketplace and sellers' internal systems, reducing the need for manual data entry and duplication.
The high satisfaction and automation rates reported by beta participants suggest that the APIs are well-received and effective in addressing the operational challenges faced by sellers.
The use cases presented by partners like Red Hat, Deloitte, and Cognosys demonstrate the real-world benefits of the APIs, including time savings and increased efficiency in managing large numbers of listings and offers.
The AWS Partner CRM Connector is a strategic move by AWS to deepen its integration with Salesforce, one of the leading CRM platforms, making it easier for sellers to manage their AWS Marketplace activities without leaving their CRM environment.
The session's focus on practical demonstrations and real-world applications of the APIs and the connector underscores AWS's commitment to providing tools that have immediate and tangible benefits for its partners and sellers.