Title
AWS re:Invent 2023 - CBS Sports Digital: Innovation in the cloud with the Golazo Network (MAE202)
Summary
- AWS aims to transform the media and entertainment (M&E) industry with purpose-built capabilities and partner solutions.
- AWS offers services for content production, media supply chain, broadcast, direct-to-consumer streaming, data science, analytics, and monetization.
- AWS has a Solutions Library for one-click launch of vetted solutions and a large partner network.
- Broadcasters focus on cost optimization, scalability, agility, sustainability, skills transformation, and software development velocity.
- CBS Sports Digital has leveraged AWS for live cloud production, streaming a vast array of sports content.
- CBS Sports Digital's Golazo Network is an innovative, cloud-based network focused on soccer, offering over 450 live matches in its first year.
- The Golazo Network's infrastructure is entirely on AWS, with global contribution and operations, and a distributed workforce.
- CBS Sports Digital has seen significant viewership growth and is planning more digital linear networks and workflow optimizations.
Insights
- The media and entertainment industry is increasingly adopting cloud-based solutions for production and distribution, driven by the need for cost efficiency, scalability, and agility.
- CBS Sports Digital's use of AWS services for the Golazo Network demonstrates the potential for cloud infrastructure to support high-demand live sports broadcasting.
- The Golazo Network's cloud-based model allows for a global workforce and operations, reducing the need for physical infrastructure and enabling quick scaling and redundancy.
- The success of the Golazo Network could serve as a model for future digital linear networks and highlights the importance of innovation in the broadcast industry.
- AWS's commitment to sustainability and renewable energy is aligned with the growing trend of environmental consciousness in the industry.
- The partnership between AWS and CBS Sports Digital showcases the synergy between cloud service providers and media companies in creating cutting-edge broadcasting solutions.