Title

AWS re:Invent 2022 - Accelerate SaaS procurement and configuration with AWS Marketplace (MKT205)

Summary

Andrei Kotnikov, a principal product manager at AWS Marketplace, and Mira Ayad, a senior manager for worldwide channel programs, discuss how AWS Marketplace accelerates SaaS software procurement and configuration.
AWS Marketplace is designed to transform customer experiences in finding, subscribing to, deploying, and governing software, machine learning models, professional services, and data.
The session covers Vendor Insights, a new feature for streamlining vendor risk assessment, and highlights the importance of free trials for software evaluation.
Purchase order management and SaaS configuration are discussed as tools to simplify procurement and setup processes.
AWS Marketplace is positioned as a channel for ISVs and consulting partners to acquire new customers, migrate existing ones, and grow revenue.
The talk emphasizes the transformation journey of organizations, with 75% expected to undergo digital transformation in procurement by 2023.
AWS Marketplace offers over 13,000 transactable listings and has over 325,000 active subscribers, with options to purchase directly or through channel partners.
The session concludes with a call to action for attendees to explore AWS Marketplace, try third-party software, and engage with AWS employees for support.

AWS Marketplace is evolving to meet the needs of a wide range of users, including procurement executives, developers, and legal teams, by offering a streamlined and secure procurement process.
Vendor Insights is a significant addition to AWS Marketplace, addressing the challenges of vendor risk assessment in the SaaS era by providing a dashboard with security and compliance information.
Free trials in AWS Marketplace are designed to reduce the friction in software evaluation, allowing developers to test software without financial commitment and with easy transition to paid versions.
Purchase order management in AWS Marketplace simplifies the tracking of software spend against budgets and facilitates invoice reconciliation, which is particularly beneficial for large enterprises.
AWS Marketplace's easy SaaS configuration feature can significantly reduce the time and effort required to set up and deploy SaaS solutions, accelerating the time to value for customers.
The session highlights the importance of AWS Marketplace as a channel for ISVs and consulting partners, suggesting that it plays a critical role in their customer acquisition and revenue growth strategies.
The call to action suggests that AWS Marketplace is not only a tool for procurement but also a platform for innovation, encouraging users to pilot and innovate with third-party software and services available on the platform.